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Leave a Reply Cancel reply Enter your comment here You are commenting using your Twitter account. A partnership with a radio station and a TV channel was created to promote a gifted high score championship.
Show how the creative execution enhanced the overall impact of the effort and engaged the consumer. The 2 minute trailer was posted on video sharing websites YouTube, Dailymotion… and sent to 30 influent bloggers before the release of the game on the http: Strongly engage consumers with the brand. Email required Address never made public.
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By continuing to use this website, you agree to their use. First a teasing phase to generate a strong buzz on the web: Notify me of new comments via email. We wrote a compelling scenario around the razor that gave birth to a qualitative and engaging 3D videogame. The trailer was posted on selected websites and blogs. Finally I have found something that helped me.
Wilkinson Fight For Kisses
Describe the communication goal and show how your innovative media strategy represents a new, consumer insights based approach. The game concept was based on videogame references meaningful to the target: The trailer which explained the scenario urged consumers to download the game on http: October 24, at 1: Email Subscription Enter your email address to subscribe to this blog and receive notifications of new posts by email.
October 2, at 9: Join 1, other followers. Fill in your details below or click an icon to log in: For the Quattro Titanium razor, we wanted a communication vehicle able to achieve 2 goals: You kissws commenting using your Facebook account.
Wilkinson – Fight For Kisses
March 18, at 4: After the birth of the first baby, the woman often focuses her attention on the newborn. You are commenting using your WordPress. To find out more, including how to control fkght, see here: Twitter Facebook LinkedIn Pinterest. The baby clash insight proved itself to be a massive weapon of engagement iisses offered the opportunity to give a unique role to the Quattro Titanium razor: On the business side, Wilkinson gained 5.
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Enter your email address to subscribe to this blog and receive notifications of new posts by email. Thirdly, a media partnership phase with Europe2TV and Europe2radio to promote a highscore championship: Create a free website or blog at WordPress.